November 29, 2012
THE COMMUNICATION REVOLUTION: THIS CHANGES EVERYTHING
David Allison (Braun/Allison inc)
The world of real estate project branding and communications is at a tipping point. From the old days when a few print ads, a brochure and some hoarding was all it took to create a line-up of buyers on opening day, to the new world where social media, digital media, and traditional media must all be combined and filled with journalism-style stories to earn a prospect registration, the entire rule book has been re-written.
How can you play-to-win in this new arena? How do you get attention in today’s media marketplace? What role do traditional media play in a digital world? How can use social media to your advantage? How can you make sure your real estate development is noticed, and that the right people are reaching out to your sales team?
This session will provide concrete, tangible steps you can take back to the office and apply immediately to your marketing efforts, and a timely perspective on the new realities of new home marketing. Whether you are building residential urban towers, master-planned communities, suburban town homes or recreational offerings, you’ll leave this presentation with great ideas that can help you succeed.
Location: Ballroom Coast Capri Hotel 1171 Harvey Avenue Kelowna, BCDocuments: